All good stories start
with mezcal
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Life-long friends from both sides of the border united over a shared vision: to create a smoother, lighter, more approachable mezcal. Fueled by a taste for perfection, they traveled through Oaxaca to source the finest ingredients and learn superior harvesting, roasting, and distillation techniques. They discovered decades-old wild agave, artisan mezcaleros, and a unique method for producing the only mezcal they personally care to drink. Their journey resulted in a true partnership with maestro mezcalero Juan Pacheco, who turns agave into liquid gold. The Producer Mezcal is a spirit made by friends to be shared with friends in creating the memories that last a lifetime.
Let this spirit fuel discovery and forge lasting friendships, just as it has done for The Producers.
Juan Pacheco
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Juan Pacheco, born on December 9, 1963, in Ejutla, Oaxaca, embodies the essence of Mezcal’s heritage. From his formative years, he learned the intricacies of Mezcal production at the family ranch. After seven years in the army, he seized opportunities in California, mastering both the English language and the toil of American fields for almost 30 years. In 2009, Juan returned to his roots in La Noria to reinvigorate a dormant distillery and reignite agave cultivation, catering to a growing global demand for Mezcal. For over three years, he has played a pivotal role as head master distiller and shareholder at The Producer Mezcal, showcasing his resilience and dedication to the craft.
Celestino Sernas Lopez
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Celestino Sernas Lopez was born on May 19, 1975, in Santiago Matatlan, the heart of Mezcal culture in Oaxaca, Mexico. As a third-generation Mezcalero, Celestino’s affinity for the craft began early. From nurturing family agaves as a child to honing his skills at the family palenque under his father’s and grandfather’s tutelage, he embarked on a journey that led him to Los Angeles at 17, only to return at 22 to carry forward his family’s legacy. With over three decades of dedication, he has become one of Oaxaca’s most revered Maestros, celebrated for his invaluable contributions to the Mezcal tradition.
The Open Door
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Open yourself up to the world and you’ll discover surprise, delight, and meaningful connection. Our open door stands as a symbolic gesture, inviting you to embark on new adventures and expand your perspective. Follow your curiosity to the other side, where you’ll find deeply rooted tradition, extraordinary artistry, undiscovered sensory marvels, joyous celebration… and even more wonders yet to be revealed.
The Open Door
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Open yourself up to the world and you’ll discover surprise, delight, and meaningful connection. Our open door stands as a symbolic gesture, inviting you to embark on new adventures and expand your perspective. Follow your curiosity to the other side, where you’ll find deeply rooted tradition, extraordinary artistry, undiscovered sensory marvels, joyous celebration… and even more wonders yet to be revealed.
The Open Door
-----------
Open yourself up to the world and you’ll discover surprise, delight, and meaningful connection. Our open door stands as a symbolic gesture, inviting you to embark on new adventures and expand your perspective. Follow your curiosity to the other side, where you’ll find deeply rooted tradition, extraordinary artistry, undiscovered sensory marvels, joyous celebration… and even more wonders yet to be revealed.
